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American Airlines to start testing free inflight Wi-Fi


The main cabin of a American Airlines Boeing 777-300ER jet. 

Mary Altaffer | AP

American Airlines is planning to test complimentary inflight Wi-Fi starting next week as pressure mounts on carriers to offer the service free of charge.

The tests will be available on three flights: Between hub Charlotte Douglas International Airport in North Carolina and Raleigh-Durham International Airport; Charlotte and Jacksonville International Airport in Florida; and between Miami International Airport and Chicago O’Hare International Airport.

More and more carriers have either launched or are preparing to offer free inflight Wi-Fi, making it harder for competitors to charge for connectivity. American’s prices vary and are some of the U.S. industry’s highest, with flight passes often topping $20.

It was not immediately clear whether American will expand complimentary service to larger swaths of its network, and if so, when.

Why good Wi-Fi is so hard to get on airplanes

Delta Air Lines two years ago announced it would make Wi-Fi free for members of its SkyMiles loyalty program, following JetBlue Airways. United Airlines plans to offer complimentary Wi-Fi on board this year using Elon Musk‘s Starlink satellite Wi-Fi, a service Hawaiian Airlines, which was acquired by Alaska Airlines, also uses.

“Through this test, we’ll be assessing customer take rates for inflight Wi-Fi, evaluating our provider and aircraft capacity, and – perhaps most important – measuring the impact to customer satisfaction,” American’s chief customer officer, Heather Garboden, said in a staff memo Friday.

In addition to facing more competition for a complimentary service, Fort Worth, Texas-based American has been in the process of working to win back customers after a failed business travel sales strategy last year.

“While relatively small in scope, this is already a big stride in our organization’s very critical work to give our customers what we know they want,” Garboden said.

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