Fabletics is aiming to become a $1billion brand and open UK shops – thanks to sober Gen Z.
The California-based retailer, which sells fitness clothing, is looking to cash in as its young customers are more interested in exercising than going out.
‘Gen Z is always defining that mental and physical health is pretty important,’ said Mark Ralea, the group’s general manager in Europe.
His remarks echo those of Gym Group boss Will Orr, who said youngsters are ‘more interested in their health’ than drinking.
Cashing in: Fabletics, which is part-owned by actress Kate Hudson (pictured), made $850m in sales last year
Fabletics, which is part-owned by actress Kate Hudson, made $850m in sales last year and expects to hit $1billion in two years.
The brand is planning to open a location in the UK, its second-largest market behind the US, in 2026 and says more could follow.
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