Marketing

Michael Siluk | UCG | Universal Images Group | Getty ImagesDine Brands hopes to boost sales this year with a wider swath of value meals and buzzier advertising after a rough 2024 for Applebee's and IHOP."We had a soft year in 2024, which…

A still from the film "Wicked."Source: Universal StudiosUniversal is hoping the excitement around "Wicked" can hang around — for good.The movie studio faces a unique challenge: promote and release two build-on films just one year apart.…

New Tesla cars are displayed at a Tesla dealership on December 20, 2024 in Corte Madera, California. Justin Sullivan | Getty ImagesThe value of Tesla's brand fell by 26% in 2024, a second straight annual decline, with factors including…

Silas Stein | Picture Alliance | Getty ImagesAmerican Express will pay approximately $230 million to resolve a federal criminal wire fraud investigation and settle allegations of deceptive marketing, the company said Thursday.The total…

ATLANTA, Dec. 23, 2021 /PRNewswire/ -- Crown Capital Investments ("Crown Capital" or "CCI"), an Atlanta-based private equity investment firm, announces the addition of Nova Marketing, LLC, to its distribution solutions portfolio…

Virtual receptionist services have long been a staple in the law firm market. But while many stick…

Spire Sports + Entertainment (SS+E), a full-service marketing, strategic brand consulting and business development agency, has reached an agreement with Pfaff Motorsports to represent the 2021 IMSA WeatherTech SportsCar Championship GT…

The marketing and business development world is undergoing constant changes. Credit union thought leaders are paying attention, following technological advancements and changing member preferences, and their impact on the movement.…

Experienced professional joins company to lead efforts for IoT Wireless Power NetworksSAN JOSE, Calif., June 27, 2022--(BUSINESS WIRE)--Energous Corporation (Nasdaq: WATT), a leading developer of RF-based charging for wireless power…

Elon Musk is expected to confirm his desire to own Twitter Inc. TWTR 2.07% when he speaks to the social-media company’s employees…