Energy Drink Market Expected to Grow at 5.40% CAGR, Reaching US$ 64,876 Million by 2034


Future Market Insights Global and Consulting Pvt. Ltd.Future Market Insights Global and Consulting Pvt. Ltd.

Future Market Insights Global and Consulting Pvt. Ltd.

Energy drinks have made significant strides to earn a spot in the shopping carts of the middle-class demographic. Now the leading functional beverage, energy drinks are enjoyed by people of all ages, genders, lifestyles, and professions.

NEWARK, Del, April 15, 2024 (GLOBE NEWSWIRE) — Energy drinks, erstwhile, only consumed and even marketed for the athletic community, have made their place in the shopping baskets of every household. The Energy Drink market, with a staggering revenue of US$ 38,300 million, has reached its all-time peak in 2024. With the advent of plant-based and non-dairy energy drinks, the market is very likely to flourish in the coming future.

The need for instant refueling of energy, especially in the younger demographics, is shaping the future of this market. With the proliferation of influencer brands in developed countries like the United States, the United Kingdom, and India, this global valuation is slated to surpass US$ 64,876 million by 2034.

Considering the rising number of people dealing with chronic diseases, brands in developed countries are also introducing zero-calorie or no-fat energy drinks. In countries like Japan, Germany, China, etc., where the growing aging population is the key concern, these types of strategies are very likely to strengthen market growth. The market is expected to grow at a modest CAGR of 5.40% through 2034.

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Key Takeaways from the Market Study

  • The RTD segment dominates the global energy drink market with a share of 66.40% in 2024.

  • Based on product type, the caffeinated segment leads the energy drink market with a share of 76.50% in 2024.

  • The energy drink market in India is anticipated to grow at a CAGR of 7.60% through 2034.

  • The energy drink market in Germany is estimated to rise at a 5.60% CAGR through 2034.

  • The energy drink market in Japan has the potential to increase at 6.10% CAGR through 2034.

  • The United States energy drink market is predicted to rise by 5.00% CAGR through 2034.

  • The energy drink market in China is very likely to grow at a CAGR of 7.00% through 2034.

Sustainability of energy drinks bottles and tetra-packs is still a major concern in this market. Companies involved must embrace sustainable packaging and disposable of energy drinks bottles to cater to the demand of eco-conscious consumers and businesses”, says Nandini Roy Choudhury, Client Partner at Future Market Insights.

Competitive Landscape

The global energy drinks market is highly competitive and consists of numerous international and domestic brands. Initially targeting athletes, these brands have expanded their consumer base over time.

The rise of eCommerce and last-mile delivery services has made it easier for international brands to reach consumers in developing and underdeveloped countries. The market is dominated by prominent companies such as Monster Beverage Corp., Kraft Foods Inc., The Gatorade Company, Inc., PepsiCo Inc., Coca-Cola Co., Red Bull GmbH, Nestlé S.A., Carlsberg A/S, NEALKO ORAVAN, spol s.r.o, Kabisa B.V., Suntory Holdings Ltd., etc. These companies have established a strong global presence and have expanded their consumer reach across international borders over time.

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Key Companies

  • Monster Beverage Corp.

  • Kraft Foods Inc.

  • The Gatorade Company, Inc.

  • PepsiCo Inc.

  • Coca-Cola Co.

  • Red Bull GmbH

  • Nestlé S.A.

  • Carlsberg A/S

  • NEALKO ORAVAN, spol s.r.o

  • Kabisa B.V.

  • Suntory Holdings Ltd.

  • Asia Brewery Incorporated

  • Otsuka Pharmaceutical Co.

  • Dali foods group

  • LT Group Inc.

  • Shenzhen Eastroc Beverage Co. Ltd.

Recent Developments

  • Sprecher Brewing Co. entered the energy drinks market by acquiring Juvee from 100 Thieves in January 2024.

  • Monster Energy Ultra launched its new flavor, Fantasy Ruby Red, through an AR experience in March 2024.

  • Tata Consumer Products entered the energy drink market in September 2023 with Say Never Energy Drink, endorsed by James Blake.

  • Prime Energy drink, founded by YouTubers Logan Paul and KSI, became the official drink of the LA Lakers in March 2024.

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Key Segments Covered in the Energy Drink Market

By Product Type:

  • Caffeinated Beverage

  • De-caffeinated Beverage

By Format:

  • Shots

  • Powder

  • Ready-To-Drink (RTD)

By Flavor:

  • Unflavored

  • Flavored

    • Citrus

    • Berries

    • Mocha

    • Pomegranate

    • Apple

    • Mint

    • Blends (Mix)

    • Cola

    • Watermelon

    • Chocolate

    • Others

By Categories:

By Nature:

By Distribution Channel:

  • B2B

  • B2C

    • Store-Based Retailing

    • Hypermarkets /Supermarkets

    • Convenience Stores

    • Mom And Pop Stores

    • Discount Stores

    • Specialty Stores

    • Independent Small Groceries

    • Online Retail Top of Form

By Region:

Authored by:

Nandini Roy Choudhury (Client Partner for Food & Beverages at Future Market Insights, Inc.) has 7+ years of management consulting experience. She advises industry leaders and explores off-the-eye opportunities and challenges. She puts processes and operating models in place to support their business objectives.

She has exceptional analytical skills and often brings thought leadership to the table.

Nandini has vast functional expertise in key niches, including but not limited to food ingredients, nutrition & health solutions, animal nutrition, and marine nutrients. She is also well-versed in the pharmaceuticals, biotechnology, retail, and chemical sectors, where she advises market participants to develop methodologies and strategies that deliver results.

Her core expertise lies in corporate growth strategy, sales and marketing effectiveness, acquisitions and post-merger integration and cost reduction. Nandini has an MBA in Finance from MIT School of Business. She also holds a Bachelor’s Degree in Electrical Engineering from Nagpur University, India.

Nandini has authored several publications, and quoted in journals including Beverage Industry, Bloomberg, and Wine Industry Advisor.

Explore FMI’s related ongoing Coverage in the Food and Beverage Domain:

The overall demand for plant-based energy drinks is projected to grow at a CAGR of 6.11% between 2022 and 2032, totaling around US$ 16,285.7 Million by 2032.

The global digestive health drinks market is expected to reach US$ 26 Bn by 2022, with sales increasing at a CAGR of 6.09% over the assessment period. As per the report, the market valuation is forecast to reach US$ 47 Bn by 2032.

According to Future Market Insights research, during the projected forecast period, the Organic Drinks market is expected to grow at a CAGR of 3.4%.

The global sports drink market is expected to grow at a CAGR of 6% during the projected period (2023 to 2033),. The market value is anticipated to surge from US$ 30,634.10 Million in 2023 to US$ 43,631.75 Million by the end of 2033.

The global probiotic drink market size is poised to showcase monumental growth from 2023 to 2033. According to the research report published by Future Market Insights, the global market is slated to exceed a valuation of US$ 19,276 million in 2023.

The global collagen drinks market size is expected to reach a market valuation of US$ 266 million by the year 2023, accelerating at a CAGR of 9% from 2023 to 2033.

In 2023, the global almond drink market was valued at US$ 4,719.5 million. The market is expected to reach approximately US$ 7,751.1 million by 2033, with a growing CAGR of 5.1% from 2023 to 2033.

The powdered soft drinks market size is estimated to be valued at US$ 12.3 billion in 2023 and is expected to expand at a CAGR of 3.4% to US$ 17.3 billion by 2033.

The cannabis drinks market is expected to value US$ 0.4 billion in 2022 and is projected to grow at a CAGR of 37.3% during the forecast period of 2022 to 2032, to reach a value of US$ 8.3 billion by 2032.

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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Read More: Energy Drink Market Expected to Grow at 5.40% CAGR, Reaching US$ 64,876 Million by 2034

2024-04-15 15:30:00

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